USC Bookstore Partners With Hothand Wireless For Merchandising Team Trojan Gear
USC Bookstore has joined forces with Hothand Wireless, the mobile gateway for college communications, to launch the first of its kind m-commerce merchandising program in Los Angeles targeting University of Southern California students, alumni and the expansive Trojan fan base.
The m-commerce program, called Mobile Shop powered by Hothand, will generate widespread exposure through a compelling marketing launch to thousands of Trojan faithful. With Mobile Shop, you can learn about new Team Trojan gear and “Hot Deals” available exclusively through this offer on your phone.
“Through the rollout of Mobile Shop powered by Hothand, we have found a way to engage our USC consumers any time, any place and anywhere!” says Dan Archer, Director of USC Bookstore. “With Mobile Shop our Team Trojan brand can extend from attendees at Game Day, to those passionate fans watching from home or from thousands of miles away.”
“USC Bookstore is a perfect partner to launch the m-commerce application in the university marketplace for our mobile platform. They have devoted fans and our mobile reach has the promotional breadth they want,” said Randy Jaramillo, CEO, Hothand Wireless.
Mobile Shop can enhance any university’s consumer shopping experience to view and purchase their favorite branded products directly from web-enabled phone and wireless devices. This allows ALL supporters to order immediately whether they are at a game, on campus, or far away.
The Mobile Shop application represents the second major segment of Hothand Wireless’ University Mobile Network, an innovative approach to mobile advertising that leverages social networking functionality, while integrating mobile content and advertising to reach students and others. Hothand provides a free non-intrusive mobile web application, as well as opt-in text messaging.
Hothand has just completed an extremely successful mobile coupon campaign at UCLA. The first of its kind program ran for four weeks and rewarded the first 100 students each week who redeemed the mobile coupon on their phone at the Westwood Best Buy store. The promotion was planned to allow a full week to get to the 100 redemptions but was so successful in getting students into the Best Buy store that the maximum redemptions were reached within hours each week. Students are always looking for a deal and Hothand is partnering with merchants to provide those deals on mobile phones and devices. In 2009 students nationwide will be getting access to Hothand's Merchant Network on their phones.
Hothand Wireless has achieved tremendous success with its first segment, Mobile Rec, which provides recreation, intramural, and club sport information to students and others. Hothand Wireless is expanding its Mobile Rec application to colleges nationwide through an exclusive marketing relationship with the National Intramural Recreational Sports Association (NIRSA), which reaches 820 colleges and 5.5 million students nationwide.
Hothand Wireless’ unique mobile platform and growing list of universities is attracting interest from sponsors and advertisers. Consumers have a strong affiliation with their universities and Hothand Wireless provides a powerful, yet unobtrusive way to provide offers and information to them. Companies interested in advertising with Hothand Wireless should contact Tim Leets at 877-546-3535.
About Hothand Wireless:
Founded in 2004 and headquartered in Mission Viejo, CA, Hothand Wireless (http://www.hothand.com/) works with social networks and affinity groups to expand their mobile reach to consumers and share the financial rewards of mobile marketing. The company’s mission through its mobile gateway is to provide rich content and special offers to consumers. Hothand Wireless will be a part of university communication and provide valuable information to users through web-enabled mobile phones and wireless devices. Hothand Wireless’ application is built on proprietary patented and patent-pending technology.
About USC Bookstore:
The University of Southern California (USC) Bookstore website (http://www.uscbookstore.com/) is the official online source for USC clothing and gifts. We have USC merchandise for fans of all ages. Find Trojan gear, gift items and memorabilia all available for purchase online.
Original story appeared at Wireless Developer Network on December 5, 2008
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